Corporate Communications Associates Account Supervisor (1986-1990)
Responsibilities/Highlights
- Managed half of the $3 million high-tech marketing communications agency's business.
- Created, sold, implemented and managed marketing communications programs.
- Supervised agency staff and managed client marketing budgets.
- Clients included such companies as Mitel, British Telecom, Metropolitan Fiber Systems, Peat Marwick, Pansophic Systems.
- Wrote public relations, advertising and collateral materials, including ads, brochures, newsletters, publicity materials and video scripts.
- Developed and maintained relationships with high tech press, general business media and other market influencers.
Starmark, Inc. Public Relations Writer (1986)
Responsibilities/Highlights
- Designed and implemented public relations programs for clients of this business-to-business advertising and public relations agency.
- Wrote and placed public relations materials with business-to-business media.
NEC Inc. Advertising/PR Coordinator (1983-1986)
Responsibilities/Highlights
- Developed end user documentation for personal computer systems and peripherals. I wrote the user manual for the second generation laptop computer system that NEC introduced in the U. S. in 1984 after spending several months at NEC Corp. headquarters in Tokyo working with Japanese hardware engineers.
- Created sales and product training materials and conducted training sessions for PC retailers and distributors.
- Coordinated marketing communications for PC products division which included: managing outside advertising and PR agencies, responding to computer industry media requests and tracking media coverage.
- Created, wrote, edited and supervised production of retailer newsletters, sales literature and other collateral.